BIRMINGHAM, Ala.- The Southwestern Athletic Conference has announced a significant expansion of SWAC TV with the launch of a dedicated free, ad-supported streaming television (FAST) channel, dramatically increasing the accessibility and national reach of Conference programming.
The expansion will make SWAC TV available across an array of leading streaming services, including Prime Video, Plex, Xumo Play, Amazon Fire TV, Google TV and Dingo TV, providing fans with additional opportunities to watch SWAC athletics at no cost. Additional distribution platforms will be announced soon.
The launch represents the next phase in the continued growth of SWAC TV and comes on the heels of increasing viewership and engagement with the Conference's live and on-demand programming. That growing audience has demonstrated a significant demand for SWAC content and created an opportunity for the Conference to expand its distribution footprint beyond its existing platforms.
“Expanding SWAC TV across leading FAST platforms represents a transformative moment for our Conference and is a direct reflection of the tremendous support our fans have shown for SWAC programming,” said SWAC Commissioner Dr. Charles McClelland. “The growth in our viewership has positioned us to take this significant next step and provide even greater access to our content on platforms that millions of consumers use every day.”
“This expansion places the Southwestern Athletic Conference in a unique position within the collegiate athletics landscape,” McClelland added. “Very few collegiate conferences have the ability to offer a dedicated FAST channel featuring their own programming. This provides us with another significant platform to showcase our student-athletes, member institutions and the SWAC brand to audiences across the country.”
The expanded distribution of SWAC TV represents another major step in the Conference's ongoing investment in digital media and broadcast programming. Through the FAST channel, viewers will have access to live sporting events, original programming and additional content highlighting the SWAC's 12 member institutions and 18 conference-sponsored sports.
SWAC has partnered with Triple B Media to operate and distribute the SWAC TV FAST channel across participating platforms.
“The Southwestern Athletic Conference has built an incredibly passionate and engaged audience, and the continued growth of SWAC TV demonstrates the demand that exists for this content,” said Brendan Canning, co-founder and chief commercial officer of Triple B Media. “FAST distribution provides an opportunity to build upon that momentum by making SWAC programming available to an even broader audience without a paywall.”
The SWAC TV FAST channel will officially begin its live sports programming with action from week three of the 2026 college football season on Saturday, Sept. 19.
The FAST channel will complement the Conference's existing SWAC TV distribution and provide an additional avenue for fans, alumni and supporters to follow their favorite programs while significantly expanding the potential audience for SWAC athletics.
Additional information regarding SWAC TV programming, schedules and platform availability will be announced throughout the 2026-27 academic year.
About the SWAC
The Southwestern Athletic Conference (SWAC) is considered one of the premier HBCU conferences in the country and currently ranks among the elite in the nation in terms of HBCU alumni playing with professional sports teams.
Current championship competition offered by the league includes competition for men in Baseball, Basketball, Cross Country, Football, Golf, Indoor Track and Field, Outdoor Track and Field, and Tennis.
Women’s competitions are offered in the sports of Basketball, Bowling, Cross Country, Golf, Indoor Track and Field, Outdoor Track and Field, Soccer, Softball, Tennis, and Volleyball.
Follow the SWAC
For complete coverage of the Southwestern Athletic Conference, please follow the SWAC on social media at @TheSWAC (Twitter), @TheSWAC (Facebook), and @TheSWAC (Instagram) or visit the official home of the Southwestern Athletic Conference at
www.swac.org.
About Triple B Media
Triple B Media is a full-service content company, specializing in the operation of television networks and content distribution throughout the world. Triple B Media owns or operates television networks including Billiard TV, Bark TV, Bowling TV, SLVR Sports & Entertainment, PowerSports World, ACL Cornhole TV, Chime TV, Bowling Center TV and more. Triple B Media was named to the 2025 and 2026 Inc. 5000 list of fastest-growing companies. tripleb.tv