Blue joined the Southwestern Athletic Conference staff as Social Media, Digital Strategies, and Creative Content Intern in September of 2023.
In her current role within the Conference Office, she serves as a creative and digital strategist that creates content and social strategies to increase engagement for the overall social media growth of the conference and its’ member institutions.
Prior to joining the SWAC, Blue began her creative career in 2016. She is the owner of her own business, BPO+ Digital Media, a creative business with the goal of helping anyone reach their business opportunities and goals through creativity on social platforms.
Blue expanded her commercial style of work to the sports industry in 2021, where she has served as a freelance photographer and graphic designer. Blue uses her style of work to increase not only brand awareness, but athlete awareness. With her creative vision and artistic touch, Blue aims to show each athletes' individual personality and swagger.
A Madison, AL native, Blue is a graduate of The University of Alabama. She finished her time at the Capstone graduating Summa Cum Laude with a major in Marketing and minor in Photography.
During her time at the Capstone, she was involved in multiple creative media positions that ranged from marketing photography, sports photography, commercial photography, social media, and multimedia design. She is also a member of Alpha Kappa Alpha Sorority, Incorporated.