Alexis Blue joined the Southwestern Athletic Conference (SWAC) in September 2023 as the Conference’s Social Media, Digital Strategies, and Creative Content Intern. She now serves as the Digital and Social Media Coordinator, leading creative strategy and digital content initiatives that enhance the Conference’s brand presence across its social media platforms.
In her current role, Blue develops and executes comprehensive digital campaigns, oversees social media strategy, creates photography, videography, and graphic design assets, and produces creative content that amplifies the stories of the Conference, its student-athletes, championships, and 12 member institutions. Her work focuses on audience engagement, brand growth, and innovative storytelling that connects fans with the SWAC experience.
Before joining the Conference Office, Blue launched BPO+ Digital Media, a full-service creative agency specializing in photography, videography, branding, graphic design, and digital marketing. Since beginning her creative career in 2016, she has partnered with athletic departments, businesses, nonprofit organizations, and brands to elevate their visual identity through strategic content creation.
Blue entered the collegiate athletics industry in 2021 as a freelance photographer and graphic designer, quickly building a reputation for producing bold, authentic visual storytelling. Her creative style combines commercial branding with sports media to showcase the personality, confidence, and competitive spirit of student-athletes while strengthening institutional brands.
A Madison, Alabama, native, Blue graduated Summa Cum Laude from The University of Alabama with a Bachelor of Science in Marketing and a minor in Photography. During her time at the Capstone, she gained experience across multiple creative disciplines, including marketing photography, sports photography, commercial photography, social media management, multimedia design, and digital marketing. She is also a proud member of Alpha Kappa Alpha Sorority, Incorporated®.
Through every project, Blue is driven by a passion for visual storytelling, innovation, and creating meaningful digital experiences that inspire audiences and build lasting connections